Yves Saint Laurent’s debut of Black Opium and Tatouage Couture at Sephora’s SDCA featured a fresh, instagrammable booth delivering high-end interactive experiences for product testing and social sharing.
From form to function, every corner is inspired by New York’s adrenaline-rich lifestyle and designed to convert Sephora’s SDCA attendees into lip fanatics. Our objective? To visually translate YSL’s Tatouage Couture campaign into a tangible, physical space — highlighting the longevity of YSL’s featured lip stain via an elegant tribute to modern day tattoo culture.
From Render to Reality, we designed a dynamic space for guests to experience the long lasting effects of YSL’s revolutionary lip stain: Tatouage Couture.
From interactive tattoo stations to impromptu lipstick selfies, attendees parted with valuable product knowledge and an all-nighter recovery kit—a tribute to long lasting beauty fostered in the streets of New York.
|Consumer Journey||1||YSL (Header) Sign||6||Digital Content (TV)||11||Digital Content (TV)|
|2||Lip & Product Station (2)||7||YSL Neon||12||Black Opium Station|
|3||Mirror Touchpoint||8||Lipstick Couch||13||Gift Takeaway Bins|
|4||Tattoo Station||9||#HereToStay Neon||14||Photo Booth Station|
|5||Lip & Product Display||10||Product Storage||15||YSL Beauté Logo|