Yves Saint Laurent’s debut of Black Opium and Tatouage Couture at Sephora’s SDCA featured a fresh, instagrammable booth delivering high-end interactive experiences for product testing and social sharing.

From form to function, every corner is inspired by New York’s adrenaline-rich lifestyle and designed to convert Sephora’s SDCA attendees into lip fanatics. Our objective? To visually translate YSL’s Tatouage Couture campaign into a tangible, physical space — highlighting the longevity of YSL’s featured lip stain via an elegant tribute to modern day tattoo culture.

From Render to Reality, we designed a dynamic space for guests to experience the long lasting effects of YSL’s revolutionary lip stain: Tatouage Couture.

From interactive tattoo stations to impromptu lipstick selfies, attendees parted with valuable product knowledge and an all-nighter recovery kit—a tribute to long lasting beauty fostered in the streets of New York.